Quality customer relationship intelligence is an
important area that all businesses need to develop and utilize. Consequently
most companies face a series of challenges as they pursue such opportunities.
By integrating data knowledge, technology configurations, customer relationship
strategies and managerial leadership skills organizations can build practical
and efficient revenue driven programs measured in dollars.
Through the integration of the above mentioned functions customized customer
relationship intelligence including customized attributal profiles developed
along special location and time processes are extremely important.
One central challenge confronting businesses today is how to improve the
company's ability to use data, technology and strategic planning to extend
existing customer relationships, retain profitable existing relationships, as
well as identify and qualify prospects and emergent market segments. By gaining
a better understanding of how to create, maintain and extend a profitable
customer-centric product and service mix companies can develop strategic sales
and marketing initiatives measurable in revenue and dollars.