“What do you do as a small independent retailer in the face of stiff competition from international chains? Raise prices. The counsel and encouragement of David Pistrui and Acumen Dynamics in making this difficult choice turned a 7.5% price increase into a 15% increase in sales for 2004. Thank you, David!”
Daniel Taylor, General Manager, New York Coffee, New York, NY USA.

Acumen Dynamics has worked with a variety of for-profit and not-for profit organizations around the world. We are active in both scholarly and applied research and development projects. Our work focuses on 3 specific areas:

  1. Entrepreneurship & Socio-Economic Development,
  2. Business Strategy, and
  3. Marketing Strategy.

 

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>>> Action Examples & Insights
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Entrepreneurship & Socio-Economic Development

Acumen Dynamics has an on-going research agenda. To date we have conducted quantitative and qualitative field research projects in over 12 countries across North and South America, Europe, Asia, Africa, and the Middle East.

Research topics include:

  • Entrepreneurship & Business Growth
  • Family & Closely Held Enterprises
  • Socio-Economic Growth & Development
 
Business Strategy

Acumen Dynamics is actively involved in a series of on-going development and research projects related to crafting, applying, and assessing business strategy and performance in North America, Europe, and the Middle East.

Project topics include:

  • Building Strategy Focused Organizations
  • Federal Grant Programs & Demand Creation Strategies
  • Business Plan Development & New Venture Strategies
 
Marketing Strategy

Acumen Dynamics has over twenty two years of global marketing experience. Today we are working with a variety of businesses and not-for profit organizations on marketing strategy and customer relationship management projects.

Project areas include:

  • Market Feasibility Studies
  • Strategic & Tactical Marketing Plans
  • Multidimensional Attributal Profile Modeling